DMEXCO 2015: Germany brings sobriety back to technology decision-making

This post was originally published at mediatel.co.uk

Alicia Navarro, CEO and co-founder of Skimlinks, found dmexco 2015 to be a surprisingly teetotal occasion – is this good or bad?

It’s not often that I’m at an exhibition and at 3pm I’m wondering where the beer is. Not since my early days in tech have I cared that much about the imminent arrival of the drinks trolley. But at dmexco this year, it was notable by its absence – and without doubt, felt like the polar opposite to that other all-encompassing event of the advertising industry, Cannes Lions.

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Author : Alicia Navarro

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