DMEXCO 2015: Dmexco vs Cannes 2015: For creative, data-driven marketers, or data-driven creatives?

This post was originally published at follownews.com

It’s hard to believe that just three months ago, we were nursing our Cannes hangovers, fired up by adtech that had taken centre stage. For the first time in the history of Cannes Lions, a dedicated stream focussed on tech-centred innovation, and the relationship – however harmonious or stifled, depending on which fence you sit on – between data and creativity.

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Author : follownews.com

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