DMEXCO 2015: Dmexco 2015: Trust, Creativity And Outdated Approaches Are Key Barriers To Mobile Ad Growth

This post was originally published at cmo.com

The mobile industry needs to deliver data brands can trust, to improve the quality of mobile advertising creative, and to stop following the rules that apply on the desktop, if it’s going to take its fair share of advertising budgets.

That was the view of Dan Rosen, Téléfonica’s Head Of Advertising, speaking in the Mobile Summit at Dmexco 2015 in Germany.

“Recent Mobile Marketing Association studies have shown the branding value of mobile,” Rosen said. “We need to talk the metrics brands are interested in, the way TV has done so well for 50 years.

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Author : Michael Nutley

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