DMEXCO 2015: dmexco 2015 insights from Sin To (Publisher Development Expert)

This post was originally published at sapexchange.media

For two days, Sept 16th – 17th, the digital advertising industry got together again for the dmexco event in Cologne, and it is getting bigger every year.

The most appropriate skill needed this year was “patience to stand in line”. No matter whether it be for the metro, shuttle bus, entrance, congress, debate halls, food corner or even for the exit – the message was: please stand in line.

Besides all the waiting and queuing up, there was also some interesting industry news, but firstly let me give you a few of the facts:

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Author : Sin To

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