CM WORLD 2015: Why Take the Time to Attend a Conference or Trade Show?

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Image via Creative Commons/Joe Pulizzi – Content Marketing World by TopRank Online Marketing (CC BY 2.0)

Sometimes, it seems like it’s impossible to devote the better part of a week outside the office, at a conference. Is it really worth it? What can you possibly get out of it to move your business forward? Is it all just a waste of time?

My response, based on my week at the Content Marketing World conference in Cleveland, is yes, it can definitely be worth it and yes, it can help you move the business forward.

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Author : Janet Granger


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