CM WORLD 2015: Five human lessons from Content Marketing World 2015

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Content Marketing Institute held its fifth Content Marketing World this year in Cleveland, OH. It is reputed to be one of the largest in-person content marketing events in the world, with over 3,500 attendees from 50 countries, 225 speakers and 80 sessions. One of the key themes I heard throughout the conference was about being human, as the following five lessons illustrate:

1. Who are you – and are you human? (@halvorson, @jonkranz, @annhandley)

In her keynote, Kristina Halvorson shared a great story about a paper towel manufacturer that was intent on launching a new content marketing program on its website but missed a key “why” – that is, the main reason customers currently came to the website was for coupons.

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Author : Julie Yamamoto


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