This post was originally published at ibmcai.com
Content Marketing Institute held its fifth Content Marketing World this year in Cleveland, OH. It is reputed to be one of the largest in-person content marketing events in the world, with over 3,500 attendees from 50 countries, 225 speakers and 80 sessions. One of the key themes I heard throughout the conference was about being human, as the following five lessons illustrate:
1. Who are you – and are you human? (@halvorson, @jonkranz, @annhandley)
In her keynote, Kristina Halvorson shared a great story about a paper towel manufacturer that was intent on launching a new content marketing program on its website but missed a key “why” – that is, the main reason customers currently came to the website was for coupons.
Author : Julie Yamamoto