CM WORLD 2015: Documenting your content marketing strategy: What are you NOT going to do?

This post was originally published at linkedin.com

With 3,500 attendees, more than 200 speakers and sessions, and approximately one bazillion tweets in the #CMWorld stream, there are too many takeaways from Content Marketing World to count. But my biggest Content Marketing World takeaway has nothing to do with content and everything to do with me—with us—and the choices we make as a content strategists and marketers.

The Content Marketing Institute/MarketingProfs 2016 Benchmark study, previewed at the conference, reveals that 76% of B2B marketers plan to produce more content in 2016, and 51% plan to spend more on content marketing.

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Author : Carmen Hill

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