This post was originally published at performancein.com
Given the fact that I’ve been in ad tech focused roles for half a decade, it’s somewhat surprising that this was my first trip to dmexco. The event has become a must attend for the industry. While there, I was very excited to see announcements and developments over the course of the two days from major global partners, as well as the innovations and releases from start-up ad tech companies (something which I am personally passionate about).
Over the course of the event there was a lot of overlap in the propositions of the exhibitors and this pointed to a number of key industry trends.
Author : performancein.com